retail
Oakwood Home Goods
Artisan Home Décor E-Commerce with Lifestyle Photography
A warm, earthy e-commerce site for artisan home goods with product collections, seasonal campaigns, and lifestyle imagery integration.
The Challenge
Oakwood Home Goods, an artisan home décor store, needed an e-commerce presence that conveyed the warmth and craftsmanship of their handmade products. Their existing platform used generic product photos on white backgrounds that didn't show how pieces look in real homes. There was no way to organize products by room, style, or season, making it hard for customers to envision complete looks.
The Website
Our Solution
Designed a warm, earthy e-commerce experience with earth-tone palette (terracotta, sage, warm oak, cream) matching their product aesthetic. Built a grid-based product showcase with hover transitions revealing lifestyle photography showing products in styled room settings. Created collection-based navigation (Living Room, Bedroom, Kitchen, Outdoor) with seasonal campaign sections (Spring Refresh, Cozy Fall). Integrated lifestyle photography throughout to help customers envision products in their homes. Implemented design system ensuring brand consistency across product pages, collections, and checkout.
Technology Stack
Next.js 15
React 18
TypeScript
Tailwind CSS
Stripe
The Results
Created a shopping experience that matches the tactile quality of in-store browsing. Product showcase combines clean grid layout with lifestyle photography on hover. Mobile conversion optimized with touch-friendly product cards and streamlined checkout. Brand consistency maintained at 100% through comprehensive design system. Accessibility score of 98/100 (WCAG 2.1 AA) ensures all customers can shop comfortably.
Product Showcase
—→Grid + Lifestyle
Dual view
Mobile Conversion
—→Touch-optimized
Streamlined
Brand Consistency
—→100%
Design system
Accessibility
—→98/100
WCAG
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