An elegant dark-themed salon website with online booking, stylist profiles, service menu, and before/after transformation gallery.
Luxe Hair Studio, an upscale hair salon, needed an online presence that reflected their premium positioning. Clients were booking through Instagram DMs and phone calls, leading to scheduling conflicts. The salon had no way to showcase their stylists' specialties or transformation work, making it hard for new clients to choose the right stylist. There was no digital service menu with pricing transparency.

Designed an elegant dark theme with gold accent palette reflecting the salon's luxury positioning. Built a streamlined 3-step booking flow (select service → choose stylist → pick date/time) optimized for mobile one-thumb navigation. Created rich stylist profile cards with photos, specialties, years of experience, and booking buttons. Implemented before/after transformation gallery showcasing color corrections, extensions, and styling work. Built comprehensive service menu with pricing and duration transparency.
Created a booking experience as refined as the salon experience itself. 3-step booking flow is streamlined and intuitive, reducing friction from consideration to confirmation. Interactive stylist profile cards help clients make informed choices based on specialty and style. Mobile booking interface uses one-thumb UX principles for easy use while browsing. Page loads in 1.4 seconds ensuring smooth experience even on slower connections.
Booking Flow
Stylist Profiles
Mobile Booking
Page Speed
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