professional
Hartwell & Associates
Professional Law Firm Website Built for Trust and Conversion
A clean, professional law firm website with practice area pages, attorney profiles, consultation booking, and trust-building elements.
The Challenge
Hartwell & Associates, a mid-sized law firm, needed a website that built trust with potential clients while making it easy to request consultations. Their existing site buried contact forms three clicks deep, had no clear practice area organization, and lacked the professional polish expected of a legal services provider. There was no accessibility compliance, creating potential ADA liability.
The Website
Our Solution
Designed a professional navy and gold corporate palette that conveys authority and trustworthiness. Implemented above-the-fold trust signals: bar association memberships, years of experience, case results, client testimonials, and awards. Created clear information architecture with practice area landing pages (personal injury, employment law, family law, estate planning). Built 3 CTAs per page positioned strategically (hero, mid-content, footer). Ensured full WCAG 2.1 AA accessibility compliance to serve all potential clients and eliminate ADA risk.
Technology Stack
Next.js 15
React 18
TypeScript
Tailwind CSS
Calendly
The Results
Created a professional online presence that builds credibility from the first impression. Lighthouse performance score of 96/100 ensures fast loading across devices. Trust signals positioned above-the-fold (5 distinct elements) establish expertise before visitors scroll. CTA visibility optimized with 3 consultation request buttons per page at strategic decision points. Full WCAG 2.1 AA compliance ensures accessibility for all potential clients and eliminates legal risk.
Lighthouse
—→96/100
Performance
Trust Signals
—→5
Above-fold
CTA Visibility
—→3 per page
Strategic
WCAG Compliance
—→AA
Full
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